Media Release: takayna Ultra set to have its second run, backed by world leading, sustainable and ethical sponsors

Our Foundation is looking forward to hosting our two running events 65km takayna ultra-marathon and takayna22 race this week on the takayna coastline. The annual trail run events raise money to support the Bob Brown Foundation campaign to have takayna / Tarkine protected as a World Heritage listed National Park and returned to Aboriginal ownership.

“It is our partner Patagonia and sponsors Paddy Pallin and Australian Ethical Investment who help make the takayna Ultra a roaring success.

Partnering with Patagonia catapults the Ultra and takayna / Tarkine, the ancient, wild and threatened place, into the international arena. Their unprecedented support for our Foundation’s campaign has taken the plight of takayna to the global stage. Hosting the 2020 takayna Ultra with Patagonia will broadcast the importance of protecting takayna to a global audience.

Sponsorship from Paddy Pallin and Australian Ethical add to the fact that the takayna Ultra has a truly sustainable and ethical footing with two of Australia's leading environmentally aware companies offering their support. Both Paddy Pallin and Australian Ethical bring their national reputation for doing good for the planet to the race.

We are very proud to have all three of these incredible companies back the takayna Ultra, ” said Jenny Weber, Campaign manager Bob Brown Foundation.

“Last year’s inaugural takayna Ultra was a huge success, not just as a world-class trail running event but for the groundswell it created, calling for takayna / Tarkine to be listed as a World Heritage National Park and returned to Aboriginal ownership. We’re proud to again be supporting the Bob Brown Foundation and frontline forest defenders!” said Dane O’Shanassy, Country Director Australia & New Zealand, Patagonia.

“Paddy Pallin got behind the takayna Ultra Run to Save Wild Places because we want to see this Aboriginal cultural & spiritual landscape intact for future generations, and in particular we support the goal to preserve the old growth rainforests that envelope the coast and rivers of the region and guard over this precious eco-system. That the tool for raising funds and connecting the landscape with the wider community is a wilderness ultramarathon, well what could be better for the Pallin family born into adventuring! The Ultra speaks directly to the Paddy Pallin Foundation’s passionate mission to protect 10% of each bio-region in Australia and conserve Australia’s wildlife and landscapes for future generations,” said Gaby Arundel, Marketing Manager Paddy Pallin.

“On behalf of all our members who want to make their money matter, Australian Ethical is delighted to be sponsoring the takayna Ultra again to protect this area of outstanding heritage value. Investing to safeguard Australia’s natural landscapes is in our DNA and we’re proud to add our voice to this uniquely Australian cause. We’d like to wish all the participants good luck and we thank them for taking action to shape the world they want to live in and protect what they love,” said John McMurdo, CEO Australian Ethical.

In 2019, 80 runners took on the epic challenge of the inaugural takayna Ultra and collectively the runners raised $100 000. In 2020 we have doubled the runners and our fundraising is on the road to doubling to $200 000. The runners are independently fundraising and making a superb effort. The funds go directly into our Foundation’s campaign to defend and protect takayna / Tarkine.

“The takayna Ultra is integral to saving takayna / Tarkine from logging, mining and off-road vehicle damage. As it is a perfect example of alternative economy boosts for the region from employment generating activities such as trail-running with the additional benefit of instant ambassadors in the runners who join our campaign to call for protection of one of the world’s last wild places,” Jenny Weber said.

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