The Bob Brown Foundation has just partnered with sustainable outdoor clothing brand Patagonia, to save one of Australia’s most culturally and environmentally significant wild places - takayna / Tarkine - with a goal to have this region in North West Tasmania protected as a World Heritage listed National Park and returned to Aboriginal ownership.
This week, Patagonia has launched a new film to raise global awareness of the destructive impact of the mining and logging industries on takayna / Tarkine and has prepared a petition calling for signatures from around the globe to deliver to the Tasmanian state premier Will Hodgman and Australian national government urging them to nominate the Tarkine as World Heritage.
Patagonia’s global vice president of public engagement, Rick Ridgeway, is eager to support this new Australian conservation campaign, with the full backing and influence of the brand. “Patagonia uses business to achieve what government won’t. We use our brand to inspire change and to encourage people and business to act differently. Our aim is to lead the way in promoting long-term solutions to environmental problems and gaining World Heritage protection of takayna / Tarkine is just that”, says Ridgeway.
Bob Brown and Rick Ridgeway are launching the new Patagonia film at premieres this week in Sydney, Melbourne and Hobart. The film is also launching this week in the US with screenings in Patagonia stores.
To view and sign the petition - https://www.change.org/p/premier-will-hodgman-support-world-heritage-protection-for-takayna-tarkine
To view the trailer for takayna - https://youtu.be/4KAYVYAvwF8
For screening times and locations - www.patagonia.com.au/takayna
Contact for more information Jenny Weber 0427 366 929
8 June 2018